When it comes to business, your competitive edge is everything. Staying unique in an often oversaturated market often marks the key to success.
Trademarking serves as a way to help business owners like you keep that edge no matter what the market looks like. But is it easy to get one?
Applying for a trademark
The U.S. Patent and Trademark Office discusses the process of getting a trademark. The first step: applying.
Of course, it is important to fill out the application form fully and correctly, so follow all instructions with care. Provide full information when asked and provide information in the correct order, which is also important. Unfortunately, small mistakes can result in the trademark application getting denied.
The legal requirements
Specific legal requirements must get met in order to apply for a trademark. For example, you first need to identify the services or goods provided. You must also clearly depict the trademark that you wish to apply for.
How to maintain a trademark
As long as you continue to use your trademark, you do not have to worry about an expiration date. But this means you need to actively use it, and prove that you use it via the filing of paperwork.
Do not let too much time lapse between these filings, as it could end up rendering your trademark inoperable or even terminating it.
By following these steps, you can have your trademark and keep peace of mind, knowing that your unique brand has protection in the eyes of the law.